Friday, April 9, 2010

Panini and L.A. Lakers Team Up

Panini America and the World Champion Los Angeles Lakers have announced a multi-year partnership that will begin on Sunday with the distribution of 20,000 packs of Adrenalyn at the Lakers home game against the Portland Trail Blazers.

“We are excited to announce our multi-year relationship with the World Champion Los Angeles Lakers and look forward to introducing our Adrenalyn Trading Card Game to Lakers fans. Working so closely with Kobe, this was a natural fit and we look forward to a great partnership going forward.” said Scott Prusha, Marketing Manager for Panini America.

You can read more about the deal with the Lakers on Panini's Facebook Page.

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